A Vanity Fair disclose of the company’s collapse has revealed that Adam Neumann, the ousted CEO of WeWork, increasingly noticed himself as a global leader who partnered with Jared Kushner and Mohammad bin Salman and even worked on the peace plan of Trump administration. According to the magazine, an article of 21st November about the coworking startup’s implosion in recent months, the executives of the company stated that they were shocked to discover Neumann’s role in this plan. Last summer, they saw that Neumann had been helping Kushner, who is the son-in-law and adviser to US President Donald Trump, to improve the continually delayed plan, that once was dubbed the deal of the century.
According to the source, Vanity Fair reported that Neumann ascribed the director of development of WeWork, Roni Bahar, to hire an advertising farm to make a slick video for Kushner that would showcase what a financially transformed West Bank and Gaza would look like. Roni Bahar stated that no WeWork resources were used. The video was part of the presentation of Kushner at a conference in Bahrain on the financial perspective of the peace plan. Neumann, born and raised on a kibbutz near the Gaza Strip, had taken the New York real estate market and the high-tech startup world by storm with his company. Still, flourishing losses and management clutter led to contrary disclosure and an aborted IPO in recent months, and at last to Neumann’s last month as CEO.
According to the Vanity Fair, Neumann and his wife Rebekah were devout followers of the Jewish mystical faith, known as Kabbalah, and grazed WeWork’s office culture. One worker said that key meetings were often scheduled for the 18th of the month as this is a sacred number in the 32 paths to wisdom, according to Kabbalah. Adam induced senior WeWork executives to partake in weekly study sessions with his spiritual adviser, Rabbi Eitan Yardeni. According to the article, as the company grew after the $4.4 billion investment from Japan’s SoftBank, the messianism of Neumann became more like an obsession.